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Is Jaguar's controversial new logo a successful rebrand(03)

Is Jaguar's controversial new logo a successful rebrand(03)

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Image gallery: What's the Controversy with Jaguar? Exploring Brand Perceptions

'As expected, it has attracted attention': Jaguar says 'woke' ad did The Jaguar Rebrand Has Turned Controversial Immediately on Release Jaguar Faces Internal Criticism Over Controversial Rebranding Campaign Is Jaguar's controversial new logo a successful rebrand I'm a Design Editor, and I've never seen anything quite like the Jaguar